Creative Thinker

I like to call myself a thinker because to truly understand what is needed for a project you have to think beyond creating a pretty picture. You have to understand what image or message you are trying to project, what the target audience finds appealing, and deliver it in a way that best conveys it. But in reality, I like to make all my designs as simple, practical and logical as possible. Managing the entire creative process: communication study, image management, design, through fullfillment.

 

Philosophy

I deliver on the promises I make. Projects will be on time and on budget. I don’t believe that a typeface is more important than its message it conveys or that my opinion is more important than yours. This is not just about creating pleasing designs, it's about delivering what is needed for your goals. It's a good old-fashioned common sense approach. And it works.